How the organization communicates with prospective and current Case Study

How the organization communicates with prospective and current customers - Case Study ExampleThe use of digital media made coca plant dope to deviate from the tralatitious strategies that would promote the product such as developing new products or extending the existing stakes.Marketing is an important aspect of creating a strong brand piece of music helping to reach out to the existing and potential customers. Every marketing strategy faces three uncertainties that are supposed to be weighed before engaging the dread of failure, the return on investment and the fear of the unknown. Investing resources in the digital media for marketing brings forth all these uncertainties. However, these uncertainties can be assumed based on the advantages that come with the digital media. First, learning from failure can help device workable strategies in the digital space. Second, the digital media exhibits a very rapid development while the marketers get to understand it better day by day. Finally, digital media is less expensive, therefore, learning from it especially on optimizing the return on investment is worthy.Coca Cola opted to go digital, and take advantage of the huge online traffic. This was done through a simple social concept that encouraged customers to exhibit brand loyalty while encouraging others to join the wagon. In the summer of 2011, they devised the Share a Coke Campaign (Coca Cola, 2013). It began with the customers creating a can for a special hero and then finding their names and having a coke bottle bearing the name to developing customized coke bottles with peoples names. This campaign has gone worldwide and it is still in progress after it demonstrated that it can facilitate the strengthening of the brand as well as increment in the gross revenue volume.The campaign was focused on increasing the consumption of Coke during the summer of 2011 while bringing an appeal on the strength of the brand. Despite Coca Cola being known as a strong br and, they needed to